Comment by basisword
I had to setup one from scratch recently for the first time in years. The experience was terrible.
However, I can see why it might not be a concern for device manufacturers. We’ve had the iPhone for almost 20 years. The number of people setting up a phone from scratch who have never used a smartphone before must be minuscule at this point and will continue to dwindle. 80 year olds were still working when the iPhone was released. They will have experience using computers at the very least and more than likely have used smartphones for a long time.
Plenty of new people are created every year, many of whom eventually gets their first ever phone.