Comment by bashtoni
In the UK, everyone refers to a vacuum as a 'hoover'. They are not the dominant vacuum brand there despite the massive name recognition.
In the UK, everyone refers to a vacuum as a 'hoover'. They are not the dominant vacuum brand there despite the massive name recognition.
their own fault :) https://en.wikipedia.org/wiki/Hoover_free_flights_promotion
And "generic trademark" is the Wikipedia article.
https://en.wikipedia.org/wiki/Generic_trademark
Huh, bubble wrap, even.
I'm not sure if physical products are analogous to internet services. If all it took to vacuum your house was typing "Hoover" into a browser, and everyone called vacuums "a Hoover," then I would expect Hoover to have 90% of the vacuum market share.
But since buying a vacuum usually involves going to a store, looking at available devices, and paying for them, the value of a brand name is less significant.