Comment by throwaway2037

    > They generated $4.3B in revenue without any advertising program

To be clear, they bought/aired a Superbowl advert. That is a pretty expensive. You might argue that "Superbowl advert" versus 4B+ in revenue is inconsequential, but you cannot say there is no advertising.

Also, their press release said:

    > $2 billion spent on sales and marketing

Vague. Is this advertising? Eh, not sure, but that is a big chunk of money.