Comment by nojs
It feels similar to Google to me - what is (was) their moat? Basically slightly better results and strong brand recognition. In the later days maybe privileged data access. But why does nobody use Bing?
It feels similar to Google to me - what is (was) their moat? Basically slightly better results and strong brand recognition. In the later days maybe privileged data access. But why does nobody use Bing?
If you are ending up at win forums or Microsoft's support site then the chances are that you were searching for something Microsofty in the first place. And if that's the case then it's hardly surprising that Microsoft's own search engine is better for promoting Microsoft-related responses than any other.
Try searching for something technical which isn't MS-specific. That should be a more neutral test.
Google has always been much better than the competition. Even today with their enshittification, competitors still aren’t as good.
The only thing that has changed that status quo is the rise of audiovisual media and sites closing up so that Google can’t index them, which means web search lost a lot of relevance.
google's moat is a combination of it being free and either being equal to or outright better than competitors
Google got a massive leg up on the rest be having a better service. When Bing first came out, I was not impressed with what I got, and never really bothered going back to it.
Search quality isn't what it used to be, but the inertia is still paying dividends. That same inertia also applied to Google ads.
I'm not nearly so convinced OpenAI has the same leg up with ChatGPT. ChatGPT hasn't become a verb quite like google or Kleenex, and it isn't an indispensable part of a product.