Comment by xnx
The only way OpenAI survives is that "ChatGPT" gets stuck in peoples heads as being the only or best AI tool.
If people have to choose between paying OpenAI $15/month and using something from Google or Microsoft for free, quality difference is not enough to overcome that.
Google has massive levers to push their own product onto users, like how they did it with Chrome. Just integrate it everywhere, have it installed by default on all Android phones, plaster Google results with adds.