Comment by spacebanana7 a day ago
The real answer is in advertising/referral revenue.
My life insurance broker got £1k in commission, I think my mortgage broker got roughly the same. I’d gladly let OpenAI take the commission if ChatGPT could get me better deals.
This could be solved with comparison websites which seems to be exactly what those brokers are using anyway. I had a broker proudly declare that he could get me the best deal, which turned out to be exactly the same as what moneysavingexperts found for me. He wanted £150 for the privilege of searching some DB + god knows how much commission he would get on top of that...
Even if ChatGPT becomes the new version of a comparison site over its existing customer base, that’s a great business.
Insurance agents—unlike many tech-focused sales jobs—are licensed and regulated, requiring specific training, background checks, and ongoing compliance to sell products that directly affect customers’ financial stability and wellbeing. Mortgage brokers also adhere to licensing and compliance regulations, and their market expertise, negotiation ability, and compliance duties are not easily replaced by AI tools or platforms.
t. perplexity ai