I love this!
I keep telling my euro-friends that food and health regulation could potentially be enforced by the free market more effectively than by corruptible government, and this is a perfect example of this.
I'd want to see all products I can buy in there, with all possible chemical, ingredients and nutrients, and clear indications of good/bad, a little bit like in Yuka. You should partner with them maybe even!
I agree "enforce" is a poor choice of words. It does not need to be "enforced" using state violence if any consumer can access facts with such transparency. What's missing today is this level of transparency with which the market will just naturally benefit to producer of sane and safe goods in a much more natural way.
Also, speaking of the "more free market in the US", my answer is that you don't hate capitalism, you hate crony capitalism.
> you don't hate capitalism, you hate crony capitalism
What distinguishes this from 'you don't hate socialism, you just hate every so-called socialist government'? I know this seems like lazy smartarsery, but I'm genuinely curious whether you think we have real-world examples of countries doing capitalism right -- and, if not, why that's not a bad sign in the same way that a dearth of examples of socialist success stories is a bad sign.
1. This doesn't seem to enforce anything
2. The "more free" market in the US seems to have produced worse food, based on what I am reading here
I guess the words "could" and "potentially" are doing quite a bit of heavy lifting here.
Either way, I agree it's a cool project! The transparency is needed, on both sides of the pond.