Comment by empiko
IMO adding ads is not going to be that easy. It is relatively easy to implement ads when the user is scrolling through tons of content and the ads are "organically" injected into the stream. But if the user is seeking a specific answer in a chat-like GUI, what will you do exactly? Whatever ad you will show will have to be visually distinguished and the user will just scroll past to get to the "true" answer they want. Sure, you will still get the product in front of some eyes, but I would expect this to be less effective than other social-media based ads.
I suspect that if they are to ever implement ads I think they would be using existing methods and technologies. So in Duolingo if you finish a lesson you have an ad at the end, I can imagine after 5 prompts or whatever you get a full screen ad that you cannot skip out of. Also they may use other things like banner ads in addition to ads embedded in the scroll feed. They also may do something like what Meta did with having the option to share the AI slop with other users, and there is where I would suspect the ads to be placed as well. I do not think we will see if you ask ChatGPT to give you directions for the Heimlich that it will also tell you about a great deal at Del Taco. I do not think these corpos are going to let some clanker dictate what the ad is, they want full control on their message, so they're going to use techniques that are well understood and have metrics that can be well understood to their customers.