Comment by jjcob
Apple already rejects a lot of apps. Half of my submissions are rejected for bullshit reasons (eg. I submitted an app that shows data from health kit, and it was initially rejected for unnecessarily using health kit)
The problem is that they don't do any curation. They should allow all apps on the store, but make a proper search engine. That surfaces good apps and hides shovelware.
But unfortunately they suck at it.
I had one app that was not super original pass first go and another which was pretty original get rejected 8 times before it passed. It is all a game.