Comment by jazzyjackson

Comment by jazzyjackson 14 hours ago

6 replies

"Reimagined with Liquid Glass, macOS Tahoe is at once fresh and familiar. Apps bring more focus to your content. You can personalize your Mac like never before. And everything just flows into place."

what is this grammar

Insanity 14 hours ago

I think this is just 'sales writing'. As if written for a trailer video.

  • spandrew 13 hours ago

    Apple used to be like... the standard for how to do this.

    IMO we're losing a lot of writing craftsmanship across many industries with Gen X'ers retiring

wrs 13 hours ago

It's Apple house style. Marketing writes in tiny sentences. Even fragments. Makes the copy more punchy. And it's been like this for decades.

Klonoar 10 hours ago

Now imagine it being said by someone presenting and doing the same hand pyramid stance that they make every Apple employee in WWDC videos do.

All kidding aside, it’s weird to read. Ever since I was a kid, I was taught that beginning a sentence with “And” or “But” is not “correct”. Times change and all that, I get it - it’s just weird though.

  • xanderlewis 8 hours ago

    The hand pyramid stance. Yes! I find it quite off putting. It feels overly choreographed and fake.

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