Comment by AnEro

Looks like they want to build up and support middle men to do the apps more than them, and act more like a platform or operating system position. Which makes sense giant corporations reporting 95% failed AI projects and the core success cases are specialist companies tuning the platform to a specific problem are successful. Then there are a ton of snake oil AI apps that are over promising under delivering hurting the image of AI's usefulness

This is probably purely a pivot in market strategy to profitability to increase token usage, increase consumer/public's trust more than farming ideas for internal projects.