Comment by nunobrito
Overton window. There is a lot of funding for youtube influencers to play with casino coins that are transparent and traceable. Those are basically looking for "money goes up" and don't really care about the crypto part.
Monero is only on the news for negative reasons when someone tries to bring it down or delists from yet another exchange. There isn't funding to make it popular, which I guess in the end it is really up to Monero users from pushing it up.
That's a long-winded explanation of the fact that most people don't care about Monero's privacy benefits, so the only way Monero will be more popular is if someone funds a marketing campaign for it.