In the tiktok ban case we know its reintroduction and passong was because it allowed criticism of Israel, at least according to the people that reintroduced it and got it passed https://www.kenklippenstein.com/p/tiktok-ban-fueled-by-israe...
Israel, maybe, but Luigi, definitely not.
They absolutely took control of Luigi. Rather than becoming a revolutionary icon who inspired people to water the tree of liberty with the blood of capitalists, he got turned to a meme, co-opted, defanged and reduced to nothing, like a Che Guevara t-shirt.
> because it allowed criticism of Israel, at least according to the people that reintroduced it and got it passed
This is nonsense. I worked on that bill. The Israel lobby was, like, there. But to my knowledge is delivered zero votes. At the end of the day, if you want a bill passed, you are very careful about saying no to support.
From a broader social-media advertising perspective, the war in Gaza has been a financial bonanza.