Comment by andsoitis
Commonly, when we talk about "support" for an organization (or a cause) it can mean any of the following:
1) financial (e.g. donations, membership fees, investments)
2) human resources (e.g. volunteers, staffing, training)
3) material & in-kind (e.g. equipment, office space, supplies)
4) knowledge & expertise (e.g advisory, R&D, workshops, training)
5) networking & partnerships (e.g. collaboration, referrals, advocacy alliances)
6) policy & institutional (applies to governments, not individuals, so not relevant "in this context")
7) community & social (e.g. public awareness, volunteer mobilization, cultural legitimacy)
I appreciate the answer. I guess "attending a protest" falls under "public awareness" or "cultural legitimacy" if the protest is specifically about the organization being unpopular or demonized. Sticking with the Gaza situation example, most protests are along the lines of "Israel shouldn't do that" and not "Hamas needs more support". Claiming otherwise seems massively disingenuous; it's obvious that people oppose terrorism and Israel's actions for largely the same reasons.