Comment by dghlsakjg
Meta's business model is to capture attention - largely with "content" - so they can charge lots of money to sprinkle ads amongst that content.
I can see a lot of utility for Meta to get deeply involved in the unlimited custom content generating machine. They have a lot of data about what sort of content gets people to spend more time with them. They now have the ability to endlessly create exactly what it is that keeps you most engaged and looking at ads.
Frankly, content businesses that get their revenue from ads are one of the most easily monetizable ways to use the outputs of AI.
Yes, it will pollute the internet to the point of making almost all information untrustable, but think of how much money can be extracted along the way!
The whole point is novelty/authenticity/scarcity though, if you just have a machine that generates infinite infinitely cute cat videos then people will cease to be interested in cat videos. And its not like they pay content creators anyway.
It's Spain sinking their own economy by importing tons of silver.