Comment by UncleMeat
I think that meta is bad for the world and that zuck has made a lot of huge mistakes but calling him a one hit wonder doesn't sit right with me.
Facebook made the transition to mobile faster than other competitors and successfully kept G+ from becoming competition.
The instagram purchase felt insane at the time ($1b to share photos) but facebook was able to convert it into a moneymaking juggernaut in time for the flattened growth of their flagship application.
Zuck hired Sheryl Sandburg and successfully turned a website with a ton of users into an ad-revenue machine. Plenty of other companies struggled to convert large user bases into dollars.
This obviously wasn't all based on him. He had other people around him working on this stuff and it isn't right to attribute all company success to the CEO. The metaverse play was obviously a legendary bust. But "he just got lucky" feels more like Myspace Tom than Zuckerberg in my mind.
No one else is adding the context of where things were at the time in tech...
> The instagram purchase felt insane at the time ($1b to share photos) but facebook was able to convert it into a moneymaking juggernaut in time for the flattened growth of their flagship application.
Facebook's API was incredibly open and accessible at the time and Instagram was overtaking users' news feeds. Zuckerberg wasn't happy that an external entity was growing so fast and onboarding users so easily that it was driving more content to news feeds than built-in tools. Buying Instagram was a defensive move, especially since the API became quite closed-off since then.
Your other points are largely valid, though. Another comment called the WhatsApp purchase "inspired", but I feel that also lacks context. Facebook bought a mobile VPN service used predominantly by younger smartphone users, Onavo(?), and realized the amount of traffic WhatsApp generated by analyzing the logs. Given the insight and growth they were monitoring, they likely anticipated that WhatsApp could usurp them if it added social features. Once again, a defensive purchase.