Comment by avidiax

Yes, a privacy preserving TV that lacks home screen ads, forced updates, automatic content recognition (ACR), etc.

Apple TV has by far the fastest processor in a TV set-top box. The interface is much cleaner and faster than any smart TV. And I'm sure Apple could do best in class 4k or 8k AI upscale, and live AI captioning w/ translation. They also have the lawyers needed to do some of the AI transformation and deal with the inevitable lawsuits from copyright holders.

They are probably also smart enough to class it as a "smart monitor", delete the TV tuners, and avoid lots of local regulatory requirements that way.

Could be a very competitive product as long as the price is no worse than Sony Bravia.