Comment by hbn
Comment by hbn 5 days ago
Apple said the mini iPhones underperformed, but they were not some sort of commercial failure. They sold millions of units. Numbers most Android OEMs could only dream of for a single flagship model. Current day Apple is all about optimizing and determined that still wasn't enough, and I imagine the manufacturing for small, specialized display panels certainly took a chunk out of those margins, so Apple decided to pull the plug.
Myself and the people who said we wanted a smaller phone may be a vocal minority but we did buy the small phone when we were offered it. After I used the 12 mini for 2 years, I bought a 14 Pro since no mini was offered in the 14 generation, but I returned it a week later cause it was too big/heavy and bought a 13 mini. These days I'm using a 16 Pro since no mini is offered and the titanium did help a lot with the weight issue, but if they brought back mini phones I'd happily sacrifice the camera for a reasonably sized screen.
The number of people who aren't vocal tech people who actually want a smaller phone is a very small part of the market. In HN-like circles they're a notable minority but among the general population they are a smaller percentage. Especially when you consider huge segments of the market where your phone is your only computing device: a smaller phone is a massive anti-feature in large parts of the world.
Plus almost everyone who says they want a smaller phone will just buy a larger one anyway.
The sales numbers just don't justify it. Like people who pine for manual transmissions: they're vocal in car forums and publications but they're a tiny minority and making one is a money-loser even in the sports car segment.