kevincox 5 days ago

Because it is what your friends and potential friends are using.

It isn't really a noteworthy messaging app other than bring attached to a popular app.

  • heresie-dabord 5 days ago

    > potential friends

    Hmm. So it's the perceived "best place" as a default. Is there some "discoverability" feature as well?

    • cj 5 days ago

      He means in real life.

      You’re at a bar. You meet someone. They ask for your insta username to follow/message you.

      Making friends and meeting people is hard enough for most people. The added friction of not being reachable on the platforms people use every day for messaging isn’t ideal. It’s not ideal to say “Sorry, I’m philosophically against social media so I can’t give you a username, you’ll have to text me” - and then you risk alienating them.

      (You’d be surprised the percentage of people who rarely if ever use SMS these days, all the young people I know use Snap or Insta to talk to each other)

      • inanutshellus 5 days ago

        group SMS/MMS really blows. It's not a surprise people look for alternatives, but man there are SO many alternatives all with their own niche.

        Every time my kids start a new sport or class or group we all get a new "group text" app to download and babysit.

        Very much an XKCD moment -

        https://xkcd.com/927/

      • rcfox 4 days ago

        But why not just email?

diggan 5 days ago

> What is the reason for the popular appeal of using Instagram for messaging?

Same reason people use any social network: because your friends, family and/or people you otherwise/somehow care about are there.

  • reaperducer 5 days ago

    Same reason people use any social network: because your friends, family and/or people you otherwise/somehow care about are there.

    If they're on Instagram, aren't they necessarily also on SMS, plus a billion other people? All ad-free?

    • diggan 5 days ago

      > If they're on Instagram, aren't they necessarily also on SMS

      Many people have friends in different countries, and while intra-country SMS is usually free, cross-country ones usually aren't. I think out of my current friend circle, literally all of them have at least one friend outside of the country where they live, but as an immigrant I'm probably biased too.

    • gonzalohm 5 days ago

      SMS is stuck in the past, even with RCS. Apple has used SMS as the wall of their walled garden for years. As an android user, it was extremely annoying to text to Apple devices (and still is to some degree)

    • loloquwowndueo 5 days ago

      If they’re on instagram they’re already in the Facebook ecosystem which means WhatsApp should not be objectionable and it covers the messaging aspect quite well.

  • heresie-dabord 5 days ago

    Sure, but why Instagram specifically? Is this just first-mover/early-mover advantage or is IG better at something?

    • diggan 5 days ago

      > Sure, but why Instagram specifically?

      Because Instagram is specifically the place that those people already are. It really isn't hard to understand why others join it. They weren't even first, just the place where people ended up being, until they won't be there anymore and instead it'll be another place.

      Also matters what niche/community you're a part of, some of them already left Instagram for other places (like furries seems to have gone to Mastodon/Bluesky as far as I can tell [but not a furry, so please don't sue me if I'm wrong]) while others are still there, like most musicians/artists still seem to prefer Instagram, even non-mainstream ones.

    • Imustaskforhelp 4 days ago

      I think that's because that for me personally, I am genz and my generation / my school friends are just hooked up onto it. Literally 99% of my schoolmates were there.

      It was the only way that I can keep in touch with my schoolmates / friends for years and though I have their number, we don't have any group chat aside from instagram and I use beeper to actually make it sane to use

    • stavros 5 days ago

      Some of the reason might be that you don't need to share your phone number for it.