Comment by BolexNOLA

Part of it too is that unlike circa 2012 we are all far more aware that it's not simply an ad. An ad means you're basically under corporate surveillance, and they gleefully not only use that info to "better serve you ads" (i.e. better manipulate your purchasing), they gleefully sell that info to other parties 1) without your consent or 2) alerting you to who has it. Every ad you see is another pandora's box opening up and spreading your info to basically anyone who wants it, and you're not really aware of what exactly is happening under the hood. There's no transparency, and certainly no way to undo the damage. Even the services that purportedly help you with that get caught turning around and selling your data all over again.

Point being, it's not just an ad. It's not just some cereal commercial broadcast to everyone watching cable based on the viewing habits of large swaths of the population - relatively general stuff. It's decades of investment and research weaponized against us to extract as much info about us as possible to use it against us for maximum profit with no concern for how it impacts us or ability to ever opt out.