Comment by TeMPOraL

I didn't imply foul play. I never studied the details and I actually like a bit of vertical integration in tech (but not like Apple does it), so I don't have strong views about that case - but even assuming Microsoft really was in the wrong here and were justly told to stop, what I'm much more sure of is, advertising-based business models are worse, but also this was not obvious at the time. Still isn't to many. And so when Microsoft could not make money doing a bad thing, that became illegal, they turned to an even worse thing that wasn't (and still isn't) illegal.