Comment by homebrewer
Comment by homebrewer 2 days ago
Though his brave is a relatively small company, they have enough resources to have developed, and continue maintaining their own low-level ad blocker, which IME has been just as effective as uBO, but is supposedly more efficient (since it's written in the R-word language and compiled into native code integrating deeply inside the browser):
I can't imagine what hoops Google would have to jump through to block third parties from integrating their own ad blockers. You don't need MV2 for that AFAIK.
I also installed Brave on my partner's iPhone and I agree there are no big qualitative differences in the blocking.
Probably for Google the easiest way to keep 3rd-parties from integrating native ad blockers is through licensing agreements for new code/modules in chromium. At this point there will be a fork of chromium, taking the latest non-adblockerblocker-licensed version and the two versions will start to diverge with time.
My point however was not that Google might one day block 3rd-parties from integrating ad-blockers in their own chromium variant. My point was that building on the chromium-base will improve the chromium-base, which will improve Chrome and additionally allow them to claim they haven't monopolized the browser market.
Genuine incompatible-by-time forks of chromium are not in Google's interest and thus Google needs to balance their competing interests of maximizing ad revenue, but also keeping Chrome a high-quality product and not being seen as a browser monopolist.