Comment by card_zero
I don't use Youtube at all, but I keep thinking I'm missing out and should make the effort to find a way to circumvent tracking. I can't see that the morality points to an obligation to absorb adverts. There can be no contract on the basis of what your mind must do.
Edit: let's step through this. If I use a towel placed over the computer to block ads, that's morally the same as using blocking software, I think? If I block the ads by putting my fingers in my ears and staring at the ceiling, also the same thing, morally. If I block them by watching them in a negative frame of mind, saying that I dislike ads and won't do what they suggest, I'm still doing the bad thing, the same as using an ad blocker - if it is a bad thing. My obligation, if it is an obligation, is to be receptive. Otherwise what, it's a sort of mind-fraud?
Adding: advertisements use as many hacks as possible to grab your attention. You could broadly categorize things that behave in this way as akin to a) a baby's cries (attention-seeking by something that absolutely requires your assistance), b) an alarm (attention-seeking by something that seeks to warn you), or c) being accosted (attention-seeking by something that seeks to harm you for its own benefit). Which are advertisements most closely aligned with? Is it the same across all advertisements, or do intentions vary? People likely assign varying levels of morality to the above examples; does advertising inherit the morality of the most closely aligned example?