Comment by matheusmoreira

> I don’t consider being exposed to them as violating the sanctity of my mind

I do. I think it's a form of mind rape. You're trying to read something and suddenly you've got corporations inserting their brands and jingles and taglines into your mind without your consent. That's unacceptable.

> attention is absolutely a currency that can be used to pay for things

No. Attention is a cognitive function. It has none of the properties of currency.

These corporations are sending you stuff for free. They are hoping you will pay attention to the ads. At no point did they charge you any money. You are not obligated to make their advertising campaigns a success.

They are taking a risk. They are assuming you will pay attention. We are entirely within our rights to deny them their payoff. They sent you stuff for free with noise and garbage attached. You can trash the garbage and filter out the noise. They have only themselves to blame.