Comment by OhNotAPaper

> And of course, now, in retrospect, the whole thing looks silly.

Private enterprise should be the last people on earth to be allowed to label themselves. I have many marketer friends I love, but I truly think the practice of trying to pimp businesses to rich individuals has been probably the biggest waste of human effort in history (outside of maybe carbon-capture efforts). We're just stuck with shitty brands, broken products, and stupid consumers who think they're getting the best.