Comment by itake
> Still have questions?
The button below this doesn't seem to work.
> If you have more than $100k, you get a human advisor who charges 1-1.5% annually to... basically do the same thing with a smile and calming voice attached.
Maybe the crackpot scam ones. But I'm very happy with Vanguard's 0.15% or Schwab's 0.8% fee. I also personally am paying someone to tell me "no." I like the friction making changes to my portfolio and I like the trust I have with my advisor.
The website says a lot of surface level, "X, Y, and Z doesn't do these things well, but we do it better!" without actually explaining how you doing it better or what is better.
For example, robot advertises allow you to customize your portfolio based on your personal risk appetite. But your website claims they don't allow customizations. I'm guessing you can allow people to be even more specific (focus on income, international, etc) than they offer? But I have no idea why their customization level isn't good enough for me.
> Access the same high-quality investment strategies used by the world's top institutions, not just cookie-cutter limited funds.
I have no idea what "high-quality investment strategies" actually means. My Financial Advisor uses automatic rebalancing tools and tax loss harvesting tools.
Features like "saving for a car" aren't interesting to me.
Great feedback!
I'd just argue that even the 0.8% from Schwab is $4,000 on their minimum of $500,000. Where I worked (high networth wealth management at large bank) we had a minimum of 1 million and the starter fee was 1.35% or 13,500 annually. Definitely not a crack pot scam advisor and the portfolio management we did was very similar to what we've built out on this app.
We're doing more advanced portfolio construction at the client level then what you're going to get from Schwab and it's $100 a year vs $4000. If the relationship aspect of the advisory channel is important to you, then totally valid and fair point. This platform is aimed at the middle-market of people who aren't financially able to meet those minimums but want a better service then just automated portfolios.
> Customization
Great point! We would just not consider risk appetite an actual customization. After you've selected your risk, you're placed/bucketed into one of five portfolios that they offer and manage themselves.
What we do is factor in the risk appetite of the user plus the goal itself (whether you have a date you want the funds for or the importance of the goal) and then model it against evolving capital market expectations featuring 30+ domestic & global asset classes, constructing the optimal ETF portfolio to meet your return requirement at the lowest risk possible.
> Investment strategies
Another good point that we need to make more clear. We are modeling these portfolios using an institutional model with a wide range of asset classes and a "glidepath" (target date) structure like the US retirement portfolios. This prioritizes capital accumulation at earlier stages and then de-risks the portfolio gradually to make sure you have the capital you need as you reach your goal. It's a dynamic portfolio that evolves over time.