Comment by luuio
1. Beyond just querying, the stored proc spent a lot of time processing data. As in, looping through cursors, making business logic decisions, calculating things, etc.
2. Having the business logic (not just loading the data) inside the stored procs meant that a change in business logic that would normally only need to update application code, now invalidates the stored procedure's cached execution plan.
If you’re going to process a lot of data, doing that in the database is usually faster, as you avoid moving all the data into a separate server process and then moving it back again. For many queries the round trip to the database server from the application server takes longer that the query itself.