Comment by MaDeuce

Comment by MaDeuce 2 days ago

1 reply

And contact lenses too. A HBS case study I remember from grad school:

"Optical Distortion, Inc" A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program.

https://www.hbs.edu/faculty/Pages/item.aspx?num=17120

conradev 2 days ago

Looks like he actually tried it:

  But some ideas cannot be crushed by bankruptcy and the dream of providing lenses to all of America’s hens was carried on by the son of one of Vision Control Inc.’s founders, a young Mr. Randall Wise. Wise, a Harvard Business school graduate and former nautical shipping consultant, used the millions he made from selling his software company to establish Animalens, Inc.

 Instead of pecking at each other (success!), the hens were now pecking at the air, rubbing their eyes repeatedly on their wings, and suffering from corneal ulcers and ruptured eyes.
https://www.vice.com/en/article/chickens-wore-sunglasses-ind...