Comment by jimmydddd
Agreed. Over the years I've touched base with folks who helped me out at crucial times and they didn't even remember the incident. Like one time when I was not offered a job after an internship, this senior guy stepped in and made sure they gave me an offer. I thanked him 20 years later for helping me get my start. He just said, "Really? I don't recall that, but glad I could help." So paying it forward is probably the best strategy.
I think in some cases it's because the type of person who would go above & beyond to help just naturally does this as their normal course of business. It is routine behavior for them, and each act is not memorable.