Comment by abhiyerra
Most small businesses don’t need UI, etc. They need lots of integration work though. Like my friend who has a jewelry business needed help integrating Etsy orders to Asana which we did using Zapier.
So lot less custom code and more linking things software focused on their specific needs.
Thats good to know - I love integration. The most fun I had was to design and build a ci/cd setup for my team (which spread to other teams). I guess I am a plumber at heart.