Comment by mmcconnell1618

The reproduction cost for the 2nd copy of media is near zero just like software. Handmade or customized furniture is more expensive because it takes more labor for each copy. With media, the cost is fixed, even if it is large. Once the first version of handmade media has been created, the owner is incentivized to get as much value from it as possible. The optimal demand curve is probably not a few rich people paying as much as possible.