Comment by martin-t

Because the people who control the narrative are _redistributors_, not _builders_.

Broadly speaking, I divide people into builders and redistributors according to their primary approach to life - not just their job but their belief system - both how they seek to keep themselves fed and what they enjoy doing.

The thing is, builders are driven by the need to create and that's what occupied most of their time and energy. Sure, they publish their stuff but that's not their primary driver.

Then redistributors notice what they've built and see ways to make money off of it. And because good advertising is way more effective at convincing people to give you their money than simply having a good product, in the end it's them who end up building the narrative because it's them who invest way more time into publicizing the thing.

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(Note I am not saying all redistributors are bad, there are plenty of honest and socially positive jobs which don't build stuff but have a positive outcome for everyone involved. But I feel like increasingly more and more of the population is preoccupied by how to make the most money with the least effort.

Maybe I need better terminology and split redistributors into two categories.)