Comment by chokma

> It’s made me realize that the sharing it with others part was always my favorite part of listening/watching and, without that, I can’t really become emotionally invested it the experience.

Perhaps this is a factor in the rise of reaction videos where people consume the content with you and react to it. A somewhat shallow experience, but someone pretending to genuinely like the same music video as I do is - in the vastness of the internet - slightly better than consuming completely alone.