Comment by Cheetah26
Gianmarco Soresi discussed this on an episode of his podcast.
He says how there used to be a number of nationally known comedians who could make jokes that appealed to everyone's shared cultural experience, but now that's effectively impossible because a) culture isn't tied to geography / location, and b) niches are much more prevalent. I loved the example that huge venues can now often be sold out for artists you've never heard of.
On one hand it's not neccessarily a bad thing since individuals are getting more of what truly appeals to them, but I also think that the result could be increasing the barrier to connect with others because it decreases the chances that you'll have interests in common.