Comment by arthurcolle

Rocket Internet https://en.wikipedia.org/wiki/Rocket_Internet

It's honestly a really good idea in general, but probably fails if you don't execute even faster than incumbents in new markets. Another company in Brazil does this I think.

Companies, even startups, despite "we listen to users" actually move very slowly, and the gap between what is said and what is possible and what is better than currently available (like, in an app) is huge.