rwieruch 5 days ago

Hey Jason, just saw your email and wanted to reply here.

Unfortunately, I don’t think the postcards really worked. We sent them to various regions across Germany, but my guess is they ended up in a pile at the campground reception and never reached the actual owners.

That said, we manually scraped around 500 campgrounds near us, designed postcards that highlighted CloudCamping’s key selling points, and sent them out using a different mailing service. Since we didn’t hear back from anyone specifically mentioning the postcards, I assume they didn’t convince anyone in the end.

Still, it was a fun experiment, and who knows, it might work better in a different context!

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  • fullStackOasis 2 days ago

    I used to run a SaaS, and I also used postcards to try to promote it! Why not use emails? I was sure that emails would get spam-collected, but physical postcards might get some attention.

    I don't know if the tactic worked.

    These days, if I were mailing postcards, I'd make sure to add a special QR code to them. That way, if someone went to my sales page using the QR code, I'd have an idea that the postcard had been seen by the right person. Postcards are rather expensive (both the postcard and the stamp). Who wants to keep trying that without knowing it was successful?

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