Comment by ednite
Not cold—more like soft outreach. It happened at a social event through mutual friends. Classic “So, what do you do?” convo. I said software dev. They said, “Ugh, we use this tool—it’s garbage.”
I listened (an underrated superpower), realized I could actually fix the problem, and suggested a meetup. One Zoom meeting later, we had the foundation of a partnership.
Honestly, it could’ve been any event. Just show up, be sincere, and listen more than you pitch.
I’ve always been an introvert—still am—but I’ve learned to be a functional extrovert when it counts- Good luck and don’t give up!
> They said, “Ugh, we use this tool—it’s garbage.”
I'm still waiting to experience a version of this conversation where I'm not informed that the tool they want doesn't exist or all the ones they have are bad because they lack X and Y and include Z, am treated to a description of the tool they want, and then am able to find a half-dozen options for that exact thing on my very first try, all of which seem to be struggling for sales :-/
Mine are always "you're a developer? You should build X, you'd make so much money, I'd buy it!", then me: "really? That's great! Here are several options I just found for X, is this what you meant, and if not, what are they missing?", "Oh yeah, what do you know, that's exactly it!" and the topic is dropped, with them displaying so little interest in the existing solutions I showed them that it's clear they never would have paid for mine, either.