Comment by reillyse
The basic (marketing) problem is find where your users hang out and go meet them there. Usually for these kinds of products your customers will congregate somewhere online, reaching them though can be very tough. Try and drill down super narrow (if you can’t find a large community together ). Don’t try to convert new people, find people who are searching for a solution.
Education marketing is the trench warfare of marketing. Unless you are a big conglomerate, this is a terrible strategy. "Finding people who are searching for a solution" is maneuver warfare. It's the best strategy, and the only one that should be employed by SMEs. OP is looking for 100 people when in reality they should be looking for 5 people who already know they want the solution you are offering. If the product/service works, these five people will become sales reps for you. NB. The trick is not selling the product to these five people. It is finding these five people.