Now that's an interesting trend. It's no longer feasible to have an independent web site, because nobody will visit it because you don't have the page rank. Journalists that do find your site copy your data and may add a link (that noone vists). Their pagerank is much higher, so they get all search engine links and all the ads, for your content.
We have this situation in lithuanian web for a two decades now.
Once the big news networks (DELFI.lt, 15min.lt, lrytas.lt, alfa.lt and few others) bought out the largest blogs and connected them to their own domains, there isn't much of an independent web left. Owners of the websites back then gladly sold out (and I would have done it too), because it seemed like a great idea to sell your work back in the 2008-ish for real profit, an unique chance (imagine monetising your content when you have only 3 mil. theoretical consumers! There isn't much lithuanian speakers) and especially during the economic crisis.
Then the other blogs were attached to the networks by the generous offers of "let us publish and we will give backlinks, maybe" + "we will just copy it because we know that you won't bother taking us to court, it's too small of a country, you know".
So now whatever you google, you get mostly these results: 7 big network sites and subsites, 2 auto-translated AI slop generated by someone in other side of the planet, 0.9 of business pages and 0.1 something actually personal.
No wonder that almost all content creators moved to social networks by the 2015-ish. They still are there.
I wonder what will change this. A web apocalypse? Mass demand of in-person, non-online "content"? I wonder...
Between that, Google reposting your content and AI's hoovering up everything in site it hardly seems worth publishing online anymore.