Comment by WhyNotHugo

It’s the same for me (in my thirties). A decade ago, Instagram showed me photos that my friends shared. Today it’s ads, memes and other crap with a small proportion of photos of friends. The noise:signal ratio is so high that I don’t even bother.

Facebook was the same a long time ago.

Social media in the form it had 10-15 years ago has died. But I don’t think it’s an inevitable path: I think Meta has iterated in their services in a way that killed what was previously there.