Generally, trying to directly convert a free service to a subscription service can be much harder than starting out as a subscription service. Just look at all the resentful conspiracies about Facebook planning to charge money that would go viral back in the day.
Users don't like a contract radically changing from under them, and shifting from free to paid is breaking a contract in an immediately understandable way.
I misunderstood your comment.
That case was about forcing users to choose between personalized ads or a paid subscription. I can understand why the EU would reject that.
A case like that is outside of the scope of my argument. My proposal is a site that offers subscriptions with no free ad supported option at all, which the EU wouldn't have an issue with.
> forcing users to choose between personalized ads or a paid subscription. I can understand why the EU would reject that.
Why do you understand why that should be rejected? I don't personally understand it at all. How can it be possible for users to get free Facebook and not give up any personal data to it? There would be no money coming in to keep the site running...
If social media were paid, it would effectively be another barrier between people with different means connecting with each other.
| Why do you understand
From the perspective of the EU and their regulatory environment (vis a vis GDPR) and given Facebook's reach and size, it fits with how they approach big tech and privacy.
| another barrier between people
It's been said enough before that cheap is always better than free. If the costs can be kept low enough, the benefits of removing ads and data-mining from the equation can be worth it. And there's always the option of regional pricing where that makes sense.
No one was forced to buy the plan nor was the free Facebook going to go away. You just would have had the option to pay to not have targeted ads. And that was vetoed by the EU, the very thing many here claim they'd like to do.