Comment by mrandish
> Meta made the conscious decision to kill it.
No, it wasn't conscious, they just incrementally and iteratively optimized the site to maximize page views and ad revenue. Turns out that ends up eventually killing it - without ever having the intention of doing so. But you can rest assured that every decision on that long, slippery slope optimized some metric toward a local maxima.
It's been 8 years since my last post on Facebook and I visit less than 10 mins a year (only because I have one friend who uses FB messenger to communicate with me when he's traveling).
When a fb exec gave a talk at our then small startup about their 'north star' being monthly active users, I thought maybe they had just given up on serving their customers, that was in 2014. He detailed how they measured 'active' etc.
Our CEO immediately adopted a north star of 'revenue', again just shoving end-users into a pile for exploitation. Companies are not making products to solve an end-user issue, or even add value. The VC is the customer, and if your fb feed and IG is toxic, it's because that's working well for the investors.