> Businesses evolve or die, no?
What I constantly see, are businesses that would be just fine continue doing the same, but die instead because they tried to evolve into something and alienated all their existing customers/users and couldn't attract new ones because what they evolved into made no sense. But no, businesses want to take over the world (or at least have a large slice from the pie) so they "evolve" no matter what.
Case in point: Facebook.
Numbers can naturally go up with the population, unless the product stays the same and newer generations decide they don't want it. Facebook suffered a double hit from both changing the product to scrollslop instead of a way to check on friends, and from becoming "uncool" with young people because it's what their boring parents used.
Infinite growth!!! How silly we still are as a species. The more of us there are, the stupider we act, and we don't even do anything to prevent it, we just let the consequences of our own stupidity roll over us one day, when they can no longer be stopped.
Numbers must go up. In the stock market anything steady state is dead.