Comment by ColinWright

Comment by ColinWright 4 days ago

31 replies

From the article:

"The company, Zuckerberg said, has lately been involved in “the general idea of entertainment and learning about the world and discovering what’s going on.” This under-recognized shift away from interpersonal communication has been measured by the company itself. During the defense’s opening statement, Meta displayed a chart showing that the “percent of time spent viewing content posted by ‘friends’ ” has declined in the past two years, from twenty-two per cent to seventeen per cent on Facebook, and from eleven per cent to seven per cent on Instagram."

So they algorithmically force various other posts into your feed, and then observe that people are spending more time looking at that crap and less time actually connecting with real people and friends.

Colour me unsurprised.

iamcalledrob 4 days ago

I'd bet that this is ultimately about people's preferences for consuming content, unfortunately.

People will say they only want content from friends, just as they say they want to eat healthily. But the desire and the reality end up looking very different.

People at large will spend time in whatever surfaces are the most engaging (~addictive), and if a platform like Facebook removed those "other posts", it's likely that people would just spend time on another platform instead -- TikTok, Reddit, YouTube Shorts, etc...

It's like if the #1 grocery chain removed all the addictive stuff. No junk food, no soda, no alcohol. In the short term, people might consume less bad stuff. But in the long run, the #2 chain would take over, and we'd be back where we started.

I'm not saying this is a good thing, but it's a very tricky problem to tackle at scale.

  • idle_zealot 4 days ago

    > It's like if the #1 grocery chain removed all the addictive stuff. No junk food, no soda, no alcohol. In the short term, people might consume less bad stuff. But in the long run, the #2 chain would take over, and we'd be back where we started.

    What you are observing is a case where market signals result in obviously undesirable outcomes. The problem cannot be solved from within the market, the market's signaling needs a tweak. In the case of this example, a tweak to bring purchasing behavior inline with what people want to be buying in the long term, what they know is good for them. This could be achieved by mandating some form of friction in buying unhealthy food. Banning outright tends to go poorly, but friction has seen great success, like with smoking.

    I'm not sure exactly what this looks like for social media, or if it's even a necessary form of action (would banning surveillance-based advertising kill feed-driven platforms as a side effect?) but as you say, the market will not resolve this even if an industry leader tries to do the right thing.

  • GuB-42 4 days ago

    > People will say they only want content from friends

    I actually don't want content from friends, at least not in the way Facebook presented it before becoming another TikTok.

    Facebook showed me the worst of my friends: polarizing political opinions, viral marketing, etc... These come from really nice people in real life, but it looks like Facebook is trying its best to make me hate my friends, it almost succeeded at one point. Thankfully, we met some time later, didn't talk about all the crap he posted on Facebook, it and was all fine.

    I'd rather hate on public personalities and other "influencers", at least, no friendship is harmed doing that.

    The only thing I miss about Facebook is the "event" part. If you want to invite some friends for a party, you could just create an event and because almost everyone was on Facebook, it made knowing who came and who didn't, who brings what, etc...

  • FinnLobsien 4 days ago

    Exactly. If people weren't liking it, it wouldn't be successful. The point of these apps has become to be the thing you do when you're slightly bored and want to experience that's not the line at the deli counter, subway ride to work or sitting on the toilet.

    It almost doesn't matter what the content is as long as it's more engaging than that actual moment of life.

    I have neither TikTok nor Instagram nor Facebook (anymore), but I know from when I had Twitter that the endless videos are engaging. I'm not above having my attention captured by them, so I know not to engage with the networks themselves.

    It's precisely what you say: I would like to say I just find that stuff horrible. But no, if I had those apps, I'd be using them as distraction too.

    • zanellato19 4 days ago

      > If people weren't liking it, it wouldn't be successful.

      When you talk to people, most of them want to do less of those apps, so its not about wanting it. Its the fact that _all_ companies know how to make really addictive stuff and they only lose when more addictive things come out.

      • FinnLobsien 4 days ago

        Yeah exactly. Nobody's happy with their internet/phone usage these days. But also, I do know quite a few people who genuinely enjoy using TikTok.

        Either way, what should we do about it?

        We're not going to ban vertical short-form video. Mandate screen time controls? People will get extra devices. And expecting people to just Do The Right Thing has not ever worked.

        Social media is genuinely like cigarettes, where it's so ubiquitous and people are so addicted to it that you can't just ban it.

        Cigarettes were reduced a ton by banning them in most places indoors, taxing it way higher and making them harder to access (i.e. ask for them behind a counter vs. vending machine)

        But cigarettes also have negative externalities like the smell and the effects of breathing in a room full of smoke. Phones don't have that—if someone's scrolling on their phone, it makes zero difference to you, so there's far less of an anti-phone movement than there was in smoking.

    • nottorp 4 days ago

      So how is this different from people sitting in front of a TV and watching endless samey series?

      Only that it's portable.

      If we didn't have "social media" we'd be all watching samey tv series on our phones.

      • FinnLobsien 4 days ago

        It absolutely makes a difference because tv shows are usually 20 mins at least, which means watching 3 minutes in the supermarket line is actually a bad experience, so it requires more deliberation.

        I’d also argue that the average TV show is more edifying than the average social media post but that’s another topic.

        • nottorp 4 days ago

          > I’d also argue that the average TV show is more edifying than the average social media post but that’s another topic.

          Nope. In my experience most modern series can be remade as 1 hour movies ... per season.

  • georgeecollins 4 days ago

    There's more engagement with consuming content, therefore more ad opportunity and more revenue. But entertainment sources are more fungible than communication platforms. So in turning FB into a media company (effectively) they may have grown faster, but they also made themselves more vulnerable to a disrupter like TikTok.

  • [removed] 4 days ago
    [deleted]
  • rightbyte 4 days ago

    There is a good reason I don't stock my freezer with microwave pizza.

CharlieDigital 4 days ago

Yes, I read that quote in befuddlement.

The only things I _want_ to see are my family and friends, but Zuck keeps shoving softcore porn into my feed.

  • chrisco255 4 days ago

    IG has slowly become a gateway to OF hasn't it?

    • martin_a 4 days ago

      My recommendations are _full_ of girls with very few clothes on doing sports, showcasing outfits and whatnot. IG is just broken at this point.

      • netsharc 4 days ago

        But is it not observing what grabs your attention, and then serving you more of it? ;-)

        I get what you're getting too, also wall-of-texts multi-image posts, often content reposted from reddit, I guess the algorithm thinks "Oh, user is engaged for many seconds with all the images on posts like this, gotta serve them more of them!".

        I've programmed Tasker to kill Instagram after a minute of me opening it and I've made another Tasker script that asks me to input a 9-digit random number, makes me wait between 5-45 seconds and then allows me 10 minutes of the app before making me do the whole process again.

      • cg5280 4 days ago

        If you don't look at those posts (and even flag one as "not interested" when it pops up) they go away pretty quickly.

      • mrweasel 4 days ago

        > IG is just broken at this point.

        It's all broken because the incentives are all broken. Everything is optimized for maximum profit through maximum screen time and maximum ad impressions.

        If anything the online advertisement industry has shown that it cannot be trusted as a means to support businesses while having those businesses provide a healthy, no addictive, worth having product.

        Would it truly hurt Facebook, Google or YouTube to make less money. Many companies could provide better solutions, if they where happy with less profit.

      • vlachen 4 days ago

        There is a workaround to clean up IG: I only use the browser to view it, even on mobile, and I use Firefox + uBlock Origin and the following filter:

        www.instagram.com##article:has-text(Suggested for you):style(visibility: hidden !important; height: 300px !important; overflow: hidden !important)

      • Pxtl 4 days ago

        Whenever using a Meta product I have to be hyper-aware of what i stop scrolling on or click on, because Meta is all about "revealed preference" instead of what I explicitly tell them I follow and like.

        IE: Don't let your eyes linger on eyecandy on Meta's platforms or they will feed you a firehose of horny slop.

  • mnky9800n 4 days ago

    you could just delete your accounts. i find that my family and friends still seek out connection and interactions with me, as i do them, even without some sort of computational facilitator like instagram.

    • CharlieDigital 4 days ago

      Easy Asian countries still appear to be heavy FB users even among Millennials. Most of my family is there so it is how I keep tabs on them.

      • grugagag 4 days ago

        Don’t be surprised if your family gets radicalized with some idea they were against just a generation ago. Facebook and social media is so many bad things at the same time: propaganda, surveilance, consumerism, deception, addiction, and complete isolation from one another. I find social media responsible for a lot of modern ills in our society.

      • tboyd47 4 days ago

        Net neutrality is not a thing there and telcos usually offer free GBs of FB/TikTok access.

d13z 4 days ago

Very true and I think is part of their business model. A more lonely/isolated user is more likely to buy stuff to soothe themselves thus clicking in the advertisements they show.

  • troupo 4 days ago

    Not just theirs.

    The recent Switch 2 ad with Paul Rudd replaced friends coming to join him with tiny images on screen, leaving him utterly alone.

    Or the Apple "Intelligence" ads that insist on never having any human-to-human communication (let an AI send that letter to mom) etc.

vseplet 4 days ago

Yes, they themselves are making more and more efforts to isolate each individual user. Facebook or VK - but the essence is the same