Comment by ColinWright
Comment by ColinWright 4 days ago
From the article:
"The company, Zuckerberg said, has lately been involved in “the general idea of entertainment and learning about the world and discovering what’s going on.” This under-recognized shift away from interpersonal communication has been measured by the company itself. During the defense’s opening statement, Meta displayed a chart showing that the “percent of time spent viewing content posted by ‘friends’ ” has declined in the past two years, from twenty-two per cent to seventeen per cent on Facebook, and from eleven per cent to seven per cent on Instagram."
So they algorithmically force various other posts into your feed, and then observe that people are spending more time looking at that crap and less time actually connecting with real people and friends.
Colour me unsurprised.
I'd bet that this is ultimately about people's preferences for consuming content, unfortunately.
People will say they only want content from friends, just as they say they want to eat healthily. But the desire and the reality end up looking very different.
People at large will spend time in whatever surfaces are the most engaging (~addictive), and if a platform like Facebook removed those "other posts", it's likely that people would just spend time on another platform instead -- TikTok, Reddit, YouTube Shorts, etc...
It's like if the #1 grocery chain removed all the addictive stuff. No junk food, no soda, no alcohol. In the short term, people might consume less bad stuff. But in the long run, the #2 chain would take over, and we'd be back where we started.
I'm not saying this is a good thing, but it's a very tricky problem to tackle at scale.