Comment by tptacek

Comment by tptacek 2 days ago

There are plenty of wordmarks that use no pre-designed typeface at all (NASA, Disney, Coca Cola); you're clearly not entitled to the vectors of those marks so you can repurpose them in your own work. Not to mention that most of the greatest wordmarks of all time were designed without any access to per-impression-licensed commercial fonts!

(I do not think it is the case that HN shuns design and I do not think you will be able to support with evience a claim that I'm ignorant of type design or commenting in bad faith).

davidivadavid 2 days ago

Correct. And those are the wordmarks I'm not talking about. Let me try it differently: Would you say typeface choice plays no functional role in the branding of companies that do rely on pre-designed typefaces? Vignelli's work would look the same with different fonts? No, you know that's just absurd. Or are we just equivocating on "functional" here? If we're talking about letter forms, certainly looking a certain way is part of their function? And I know you know more than the average guy about type design, which is precisely why I'm confused as to why you would go for that seemingly meta-contrarian take.

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tptacek 2 days ago

It's not a contrarian take. The argument I'm making is simple. If you're doing functional type design, such as setting a book or a magazine article or a user interface, you have a wealth of viable faces available that do not involve per-impression licensing; many are free, some even came installed with your computer. If you're doing logo design, everything is out the window anyways: a wordmark is an aesthetic statement. If you're a designer, and you're designing a mark, and your best idea requires you to license a Monotype font with per-impression licensing, and you don't want to do that, just use your next best idea. That design challenge is really not much different than having your best idea depend on access to NYT Cheltenham, which you can't use at any price. Or, for that matter, the vectors of the FedEx logo.
I'm not blowing you off. I'm taking your argument seriously. It just doesn't hold.

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- KronisLV 2 days ago
  
  > If you're doing functional type design, such as setting a book or a magazine article or a user interface, you have a wealth of viable faces available that do not involve per-impression licensing; many are free, some even came installed with your computer.
  This is well put and thanks for engaging with the argument in good spirits.
  I imagine that fonts often matter a lot for brand identity and specific use cases (like programming) will also have specific aspects of importance (like ligatures in particular to a lot of folks and being able to tell symbols apart at a glance so IloO0 etc. don’t present issues, but for many use cases some utilitarian “good enough” choice will suffice, because there are a lot of competently made free fonts out there.
  
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Dylan16807 2 days ago

His argument is about body typefaces, not wordmarks at all, so yes this is talking past based on a different definition of "functional".

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