Comment by dcow a day ago
Typography is important. So important that we have really good looking fonts available for free. And a custom font isn’t going to be the deciding factor in whether your next AI powered social graph app sinks or floats. Guaranteed.
Because designers fuss a lot about nearly undetectable differences in color, fonts, and many other things. Maybe they make a difference in the aggregate. But if you can’t identify the difference between Ariak and Helvetica (to pick a particularly glaring example) you’re probably not one of those designers.
I agree. Many people can hardly tell the difference between Arial and Helvetica. There used to be a website where you could test how good you are at telling them apart.
You won't notice many small differences between certain fonts. But that doesn't mean they're unnecessary. As you said, they make a difference when taken together. For screens, there are a number of adjustments and techniques that improve screen readability. Hinting, separate designs, contrast for low dpi and subpixel rendering compatibility, for example. At least some of the optimizations don't work out of the box, but have to be adjusted by designers. That's why it can happen that a font you bought for print media now requires an extra license for websites and apps.
There are plenty of wonderfully readable fonts for the web and apps that are free and sufficient for most projects. If you want something special, I don't think it's wrong to pay for it. Personally, I would prefer more reasonable prices, though.
> Then why are the fonts so expensive?
Because they're considered important, and definitely take a long time to make. Try making one.
Maybe "this font is offensively priced to the point where I immediately think the person selling it is a criminal using this for money laundering, or clinically insane" and "it's hard to sell enough fonts to live off of" are related?
Maybe if charlatans didn't say with a straight face that a font should be sold on a subscription model they'd sell more? Maybe if it didn't cost as much as a car they'd sell more?
Then why are the fonts so expensive?