Comment by gkoberger 2 days ago
I respect you a ton (genuinely, I think you're the most interesting writer in the tech space), but you have a profound misunderstanding of the importance of typography if you think the only reason you'd need a paid typeface is the same reason you'd need a Hermes bag. I know you're a curious person, so hopefully you take this as an opportunity to open your horizons on the importance of it.
I don't want to get too deep into this because it doesn't matter to my point (you're also not entitled to eat truffled dishes any more than you're entitled to eat ortolans). But: set a document in one text face or another; it won't much matter at all to the experience of reading it (unless you pick a bad text face). Leave the truffle out of a risotto and you've made a different dish.
The important subtext of this thread is that, when we're talking about functional typesetting, the solutions space is pretty constrained. There aren't that many things you can do with a text face (vs. a display face). And you already have available to you extremely high-quality, well-hinted text faces at a full range of weights.
Take any famous wordmark and replace it with a different typeface. You have a different wordmark. Typefaces aren't only used in body text. If you've read Bringhurst and are a typeface nerd, you should know you're arguing in bad faith. (Also generally like your comments, fyi, but you should know not to chime in that way about that topic on HN where the average attitude to anything design related is a mix of contempt and ignorance).
Then we aren't disagreeing. I never said anything about stealing or piracy; I agree with you that not being able to afford something doesn't give you the right to take it.
I think we're responding to different things. You're upset the original person mentioned piracy, whereas I took their rant to be more about licensing changes being yet another way companies are creeping up prices from one-time-purchase to rent-forever. You used to be able to pay for a font and use it in a magazine, but now you have to pay per impression.
And moreso, I'm annoyed by most of the comments saying that the free fonts on your computer should be enough.
No, we disagree. I think those companies should creep up their prices. There aren't enough type designers employed in the world. The social cost to cumbersome font licensing is essentially zero; in fact, for the reason I gave just one sentence ago, it probably tilts the other direction.
Further: the free fonts on your computer are enough. You can do the full range of type design with what ships on Win10 or macOS, and you can do it strikingly. I cringe at my dumb blog typefaces today, because I could get an equally striking effect with the standard web font stack; most of the work is in setting the text, not in picking a particularly mannered typeface.
I'm a typeface nerd. Bringhurst is one of 3 books on the end-table next to me right now. I spend a stupid amount of money for Hoefler fonts for my dumb blog.
This to me is like the Menswear Guy on Twitter, who will explain in very great detail to you why the Hermès product is significantly better than the generic alternative. He's right, but he also understands that you buy the Hermès product to make a statement. Spend money on that statement if you want --- I do --- but don't try to pretend you have a right to it.
(i don't mean i own any hermes products; just stupidly expensive typefaces)