Comment by bigiain
So "Typefaces are incredibly important", just not important enough to pay for (or create yourself)???
So "Typefaces are incredibly important", just not important enough to pay for (or create yourself)???
This doesn't mean anything. Things are not generally sold at their bill of materials cost. If you don't want to pay what Monotype is charging, don't use Monotype faces. It's exactly that simple. There a gajillion alternative faces, and a very large number of them are of high quality.
The OP didn't say they didn't want to pay, they're saying there's been a shift toward per-impression pricing which is often unsustainable for even the most lucrative apps.