Comment by Quinzel

From what I learned in my MBA that specialised in digital transformation I would advise against developing a product where the value proposition depends on the user adopting a new behaviour. To me that suggests your product isn’t fulfilling a need, and thus, is not really of value to the user. I know you sometimes hear people say things like create something people don’t even realise they want/need - but it still needs to fulfil a need/desire, just one people haven’t identified as a problem, or a thing that can be done easier/better/more efficient.

Changing behaviour of people, en masse is actually kind of difficult. You’d probably need to actually hire behaviour analysts/other behaviour experts to affect the kind of change you’re hoping for, which really… if you need to go to those lengths to get people to use your product, your product is shit. Fail fast and then start again.