Comment by brudgers

I’m working on a product where the value proposition depends on users adopting a new behavior

If the perceived value for the behavior change is marginal, there’s no trick or tip that will make people change.

If the perceived value is high, you don’t need a tip or trick…other than to create the perception of high value.

It is worth noting that perceived risk is a massive factor. Price is marginal value for a B2B offering that requires changing accounting behavior. For consumers, price might be the biggest risk.

So why are your potential users resistant to changing behavior? Ask them and solve their actual problems. Good luck.